Why We Prototype in Public with Founders

Founders rarely need more slides. They need a surface they can click, argue with, and show to a customer before the week ends.

Prototyping in public — meaning with the founder in the room, not behind a reveal meeting — keeps taste aligned and kills wrong ideas early. It also builds trust: everyone can see how decisions are made.

Our sessions are short, opinionated, and recorded in the artifact itself. Comments live on the frame. Next steps live in the next build.

Speed matters, but shared understanding matters more. Public prototyping gives you both.